Does Branding Matter?
Having an appropriate brand for your company, can mean much more than just a logo. In fact, a well executed brand can embody you, your company, and the image you wish to portray to your potential customers. It can even allow your prospects to see you as the only company that can provide a solution to their problem.
One of the main issues companies run into when trying to brand their business, is overlooking the first obstacle, design. The design of your brand or logo should never be overlooked as it is the central avenue into how your customers will perceive you and your company. Whether your company has been established for years, or is new to your industry, it's important to maintain a strong image in your brand because this kind of corporate identity will help define your company and your place within your market.
The objectives that a good brand will achieve include:
- Delivering a clear message
- Confirming Your Credibility
- Connecting to your target market emotionally
- Separating you from your competition
- Motivating to your buyers
- Promoting user Loyalty
For a branding strategy and initiative to be effective, you must understand the needs and wants of your customers and prospects, and then effectively integrate your brand strategies through your company at every point of public contact. Every interaction that your company has with your clients or potential clients can impact your brand and your brand awareness. That's why it's important that your brand portrays properly the message you are intending to send. Cutting corners with badly designed brands can hurt your overall branding and marketing efforts!
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. Click here to enlarge the images below.