Search Engine Marketing
Search Engine Optimization
There are three pieces to getting your site increased traffic. The first is to have your site optimized and meta tagged. Your developer can help you with this. The second piece is to have your site submitted to the search engines on a continual basis, and the third is referred to as social networking. There are basically five ways to handle search engine marketing.
1) Free Do-It-Yourself.
Each search engine has an area that allows users to “Submit their site.” You can simply visit AltaVista.com for example, and search for the link that allows you to do this. Results are spotty, but it's free. You should also return to each engine every 45 days or so and re-submit yourself. As far as the social networking, you just have start adding yourself to related websites, and start blogging and adding yourself to lists.
2) Buy Web Position Software.
There are some great software tools such as Submit Wolf or Web Position (around the $400 price range) that you buy and install on a computer. The software analyzes your competitors websites, makes suggestions on how to optimize your site, (which you pass on to your developer) and then allows you to bulk submit your site to the search engines. This is a good solution if you have someone in your organization who has the time to use the toolset. There is a learning curve, but once you get used to it, things run quickly. Socail networking is NOT addressed by these software tools.
3) Contract It Out.
You can hire a firm to manage the process as described in section number (2) Buy Some Software (above). There are many firms available, and pricing is anywhere from $29.00 per month to $399. per month. It is a service that ImageWorks, LLC provides, and it is outlined here: Our cost is $100.00 per month for the SEO piece, and $100 per month for the social network marketing piece. They may be purchased independently. There is a one time set up fee (usually between $500 and $10,000.00 based on your assessed needs. Of course, if you decide to have ImageWorks, LLC build your site for you, then we will waive the setup fee as we will handle this process during the construction of your site.
Due to the nature of search engines, ImageWorks cannot guarantee specific placement within a particular search engine, but will work to provide optimal performance. Placement and admission to search engines can take up to 16 weeks. We promote your business on 1550 search engines and Yahoo!, generate perfect Meta-Tags to get you a higher ranking, and make your site Search Engine friendly. We convert the information about your web site into perfect Meta Tag combinations based on the latest formatting requirements and algorithms from the search engines. The Meta Tags are imbedded in the HTML of your Web site and do not adversely effect the look or features of your web site.
You can expect to:
- Rank higher on the search engines
Unlimited use of our Meta Tag generator to provide you with the best possible MetaTag combinations-based on the latest formatting requirements and algorithms from the search engines.
- Boost with Link Popularity!
Increasing your link popularity can dramatically improve your search engine rankings. Most search engines use link popularity as a factor in determining your rank.
- Get listed on ALL search engines
We submit you to 1550 search engines and directories each month to protect your site from being accidentally dropped by the search engines.
- Stay search engine optimized and friendly
Our staff runs a Site Checker to find your site's problems allows us to fix them. The Site Checker is updated monthly to reflect Search Engine changes.
- Get your site submitted to Yahoo!
Our experts personally analyze, and submit your site to Yahoo! in the best possible category based on our extensive experience with Yahoo!
- Receive a monthly Report
ImageWorks, LLC will provide you with a monthly report (emailed) so that you know you were re-submitted and that adjustments have been made to help you increase your visibility. You may cancel at any time and ImageWorks, LLC will not charge your card for any additional months.
- Social Network Marketing
ImageWorks, LLC will create a profile based on your current website AND your current BEST client profile, and then begin to promote your site on certain social network sites based on your demographic. Social networking is a great opportunity to show millions of people your product, instead of having them try to find you.
4) Pay Per Click
If you want to be number one on a search engine, you can always just pay that search engine for top placement. There are several options available, the most popular of which is Google Adwords. You can contact the major players, and work directly with them to administer your search words. Clicks cost anywhere from .10 each to $50.00 per click. You have total control of these features, and cans tart and stop your campaigns whenever you wish. Alternatively, ImageWorks, LLC can manage this process for you for a cost of $250.00 per month. Social Network Marketing is not addressed.
5) Hire an SEO Company
A Search Engine Optimization Company is a company that builds professional search engine marketing strategies for long-term keyword placement on major search engines. Search engine marketing strategies offer your company a logical solution for exposure to the Internet public through intense research and development to assure any company success within search engines like Google, Yahoo and MSN. Through years of experience of keyword optimization these companies have obtained long-term search engine placement for keyword(s) and keyword phrases that have pushed many companies to the top of the engines. This type of company is best suited for e-commerce enabled sites. A good annual campaign will cost about $30,000.00