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The standard jingle design is broken into an ABA format, with a lyrical segment up first, followed by a musical interlude, and then the same verse. We find this format offers our clients the most flexibility when deploying their jingle in a variety of formats. The full sixty seconds is the best choice for getting your tune in your prospects’ minds when not constrained by time- perfect for the background music on a holding call. If time’s more of a factor, say at the end of a commercial or fifteen second video bump, the first section of the jingle can be played without losing the hinge’s persuasive elements.View Website