CT Digital Marketing
The internet is full of unlimited potential clients. As a world-class leading CT Digital Marketing firm that’s been around for 21 years (that’s not a typo!), we are ready to help you start taking advantage of your specific markets. We offer services including SEO, copywriting, social media, paid search, and more. Using these services, we’ll work with you to develop a strategy that’s right for your unique market and target audience. With the experts on your side, you can look forward to driving more quality traffic to your site, generating more leads, and closing more deals. If you feel that your website isn’t reaching its full potential, contact us today to help you build the best digital marketing strategy for your business!
Search Engine Optimization and Marketing
When people use Google to search for products and services, there are only two possible outcomes: they find your competitor’s website, or they find yours. Obviously, ranking well for the first few results in Google search can have a major impact on your business.
ImageWorks’ organic SEO approach is founded upon understanding your unique business challenges and objectives so that we can craft a strategy that’s right for you and focuses on providing an exceptional return on your investment.
Our search engine optimization (SEO) services are designed to increase visibility within the algorithmic (“natural,” “organic,” or “free”) search results to deliver high quality, targeted traffic to your website.
Starting an SEO campaign can provide you with endless opportunities to market to and connect with clients that are directly related to your target audience. Optimization tactics will increase your online presence and, in turn, improve your company’s reach, traffic, brand, and overall business.
To support our digital marketing services, ImageWorks makes the content creation process easy and efficient. We aim to help create remarkable content that attracts and converts prospects into satisfied customers. Our copywriting services include uniquely crafted blog content, website copy, premium content, videos, email content, social media, marketing funnel creation, and more.
Quality content is one of the key factors in determining whether your website can capture leads. Remember, content marketing is a means to provide value to your website visitors, so when they’re ready to make the purchase, you’re at the top of their minds. Google and other search engines are continually adapting their algorithms to promote the newest and highest quality fresh content. In recent years of SEO, mediocre content just doesn’t get the job done. You need to update your website’s content often. Every aspect of your website should be driven by informative and bold content.
Over the past several years, there has been a massive change in the way consumers are purchasing products. Buyers demand to be knowledgeable and aware of the product being bought. Having already made up to 80% of their purchase decision before contacting you, it’s important to inform your reader about your brand and products as much as possible by implementing an inbound marketing strategy. Aligning your sales and marketing team allows for cold calls to be a thing of the past, and creates a flow of qualified leads for your sales team to convert.
How We Can Help
- Provide your brand with a sales and marketing team equipped with relevant, optimized, and informative content.
- Implement a content distribution system using your website, blog, social media and e-‐mail campaigns to grow brand awareness and generate qualified leads.
As inbound marketing professionals, marketers need to get more creative in their lead generation efforts. We’ll help you develop your landing pages and calls-to-action, monitor the analytics, and use data to maximize results. As a CT inbound marketing company, ImageWorks specializes in giving existing sites complete makeovers, integrating all of the pieces that will transform your inbound marketing process. By integrating all of today’s Web tools such as SEO, Social Media, Paid Search (PPC), and crisp copywriting, ImageWorks can provide a level of permission-based inbound marketing that will turn your site into a lead generation tool. With continued nurturing programs, you become a trusted source, and prospects convert to customers.
Social Media Strategy
Social Media Marketing is more valuable now than ever before. Our digital marketing team focuses on growing brand awareness and driving traffic to your digital mediums with the use of your social outlets. With a landscape that changes daily, our team is constantly monitoring and mastering the most effective ways to socially market your business. Part of the CT Digital Marketing process is to create a social media blueprint involving a mix of high-quality creatives, engaging content, strategic social media advertising, analytic reporting, and community management designed to develop a strong connection with your target audiences through social media. A deep understanding of social best practices allows us to focus on driving quality results while proving a prominent ROI.
Our services include but are not limited to:
- Organic social media content development
- Organic growth strategies
- Content planning, scheduling, and publishing
- Content creation for social media advertisements (Graphics, Ad Copy, Targeting Maps)
- Social media advertising
- Audience insights
- Campaign development & management
- Social media branding
Members of our CT Digital Marketing team will work with you to customize a plan that will work best for your business and align with your social media goals.
CT Paid Search Marketing
As an award-winning web development firm, ImageWorks is a top tier CT paid search marketing provider. At ImageWorks, we offer paid search campaign management through Google AdWords and Bing Ads. As an AdWords certified company, we have years of experience working on enterprise-level paid search programs, regardless of budget constraints.
While organic SEO campaigns can take some time to produce results, as you train Google to view your site as an authority in your industry, our paid search programs are designed to pack a punch from the beginning.
Our CT Paid Search Marketing services include:
- Dedicated team of AdWords and Bing certified professionals
- ROI and conversion-focused methodology
- Competitive market and industry research
- Extensive keyword research focused on generating sales
- Hand-written ad copy focused on generating sales
- Ad extensions and snippets for increased exposure
- Access to our proprietary bidding algorithm to maximize profitability in real-time
- Custom-tailored “on-demand” monthly reporting
- Hyper-local and/or national geo-targeting