Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. The geofence is then paired with a hardware/software application that responds to the boundary in some fashion as dictated by the parameters of the program.
It’s all about location, location, location. Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing
Overview
- Target based on geographical location of your audience
- Speak to the individual vs. the group
- Localize deals
- Engage in-store shoppers
- Drive converting traffic to your website
- Serve local, relevant offers
- Match marketing
- Test different visuals real time
- Real-time updates