Geofencing|ImageWorks LLC

Geofencing

GeoFencing

Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. The geofence is then paired with a hardware/software application that responds to the boundary in some fashion as dictated by the parameters of the program.

It's all about location, location, location. Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing

Overview

  • Target based on geographical location of your audience
  • Speak to the individual vs. the group
  • Localize deals
  • Engage in-store shoppers
  • Drive converting traffic to your website
  • Serve local, relevant offers
  • Match marketing
  • Test different visuals real time
  • Real-time updates
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