How do you go from 0 to 60 in no time at all? A brand new business' success story to filling teeth and chairs.
Challenge
Being a Great service provider is only part of the equation. In order to be successful, a business owner needs to understand marketing as well, or, at least partner with a great provider. Since we all have our strengths and weaknesses, working hard to create an amazing customer experience left little time to understand the inner workings of a solid marketing program, so when approached, the client needed help to understand all of today’s digital marketing options, and to decide which specific options would actually be best for the practice.
What Happened Next
A full audit and review of the existing marketing pieces were reviewed and a competitive analysis was performed. Success goals were defined, and a timeline with specific next steps were outlined. This lead to the creation of.
- Design and Build of a new Website
- New and Enhanced Messaging
- Social Media Integration
- Organic search engine optimization
- ROI Metrics measurement
- An aggressive, MEASURABLE, paid search program.
- Full Administrative transparency
- Ongoing metrics reviews.
Results
An immediate generation of Web based phone calls and website form inquiries made it easy to realize the impact of the project, which led to:
- An immediate booking of nine new patients in forty five days.
- Opportunities to perform other services to patients.
- Longer time on website, and more repeat visitors.
