I must say, it is fun selling with a website! I should have done this years ago. Yesterday I was talking to a major public company we have been courting for several years now. We have two major business opportunities pending with them, with different divisions. One of the people asked, “I heard you do outsourced underwriting.” I handled the question quickly and referred him to our website for more details. I didn’t have to make my major sales pitch during the call. I then spent more time listening to his needs and I surfaced the fact that he is very interested in doing an underwriting test with us. Having the website makes me a more effective salesperson because now I can more effectively do my number one priority, listen to my prospects and customers and solve their problems.