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Branding and Corporate Identity

68% of internet users are likely to spend time reading

content from a brand they are interested in.

(The Content Marketing Revolution)

Why is branding and corporate identity important?

A brand is defined as the "name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers." This means, your brand or corporate identity are the representation of your company's reputation through your company's attributes, values, purpose, strengths, passions, and products.

It's agruable that a brand is one of the most valuable assests a business can have.  A Brand represents your company, and can have a large impact on your corporate identity. It's important that you take creating your brand seriously, so it can properly represent your business. Before you attempt to define your brand, you have to define what you think your company is about. Take a long look at your company and get a clear picture of it's direction and purpose.

Great brands are easy to recognize. They have a clear mission, and can cultivate a devoted and loyal cliental if used properly. If you don't have a brand for your company, or your brand isn't as strong as it should be, let ImageWorks help you with your brand strategy.

  1. Vision: What you aspire your company to be in the future.
  2. Mission: What is your company's overall purpose is.
  3. Foundation: A one word take away of what you want your company to be known for.
  4. Personality: Describes the way your brand will speaks, think, react, and behave.
  5. Value: In what ways are your unique products and services valuable to your customer.

Additional Questions to Consider:

  • What are your most important services or product?
  • What products or services don't your offer?
  • What is unique about your business?
  • How do you want customers to define your brand?
  • Where do you want your company to be in five years?
  • Why should customers buy from you and not your competitors?
  • What should a customer feel after purchasing your products or services?
  • What is working with your company like?
  • Which market does your product or service serve?
  • What do you want your brand promise to be?

Creating a strong brand is essential in order to stay ahead, and stand out from your competition. ImageWorks wants to help you build the best brand for your company's individual needs.



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Hubspot LogoA CT Web design company, ImageWorks has been providing custom web development and inbound marketing strategy solutions for over 14 years. Focused on rapid deployment, our in house staff, dedicated project management, 24/7 customer service, and wide array of technical solutions are among the finest on the eastern seaboard. A comprehensive, online development and marketing firm able to meet all of your online needs,our relationship with our Clients only begins with the initial website production.

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