Branding and Corporate Identity
68% of internet users are likely to spend time reading
content from a brand they are interested in.
(The Content Marketing Revolution)
Why is branding and corporate identity important?
A brand is defined as the "name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers." This means, your brand or corporate identity are the representation of your company's reputation through your company's attributes, values, purpose, strengths, passions, and products.
It's agruable that a brand is one of the most valuable assests a business can have. A Brand represents your company, and can have a large impact on your corporate identity. It's important that you take creating your brand seriously, so it can properly represent your business. Before you attempt to define your brand, you have to define what you think your company is about. Take a long look at your company and get a clear picture of it's direction and purpose.
Great brands are easy to recognize. They have a clear mission, and can cultivate a devoted and loyal cliental if used properly. If you don't have a brand for your company, or your brand isn't as strong as it should be, let ImageWorks help you with your brand strategy.
- Vision: What you aspire your company to be in the future.
- Mission: What is your company's overall purpose is.
- Foundation: A one word take away of what you want your company to be known for.
- Value: In what ways are your unique products and services valuable to your customer.
Additional Questions to Consider:
- What are your most important services or product?
- What products or services don't your offer?
- Why should customers buy from you and not your competitors?
- What should a customer feel after purchasing your products or services?
- What is working with your company like?
Creating a strong brand is essential in order to stay ahead, and stand out from your competition. ImageWorks wants to help you build the best brand for your company's individual needs.